top advertising categories2001 spending (in millions) change vs. 00 1.automotive $1,717.0 -4.2% 2. direct response companies $1,511.7 7.5% 3.medicine and...
top 25 magazines in ad revenue2001 ad revenue (in millions)change vs. 00 00 rank1. people weekly $656.2 9.4% 12. sports illustrated$571.0 12.3% 33. parad...
william bernbach br marion harper jr. br leo burnett br david ogilvy br rosser reeves br john wanamaker br william paley br maurice saatchi and charles s...